Used in beverages, confectionery, and dairy products for yellow to orange hues. In cosmetics and pharmaceuticals, it contributes to visual appeal and oxidative stability. Also serves as a vitamin A precursor in nutritional applications.

Considered safe under approved food additive limits. Sensitive to oxygen and light; handle under an inert atmosphere if possible.

Delivered in stabilized beadlets, emulsions, or powders in nitrogen-flushed containers. Store in cool, dark, and dry conditions to prevent oxidation.